I am writing to convey my feelings about the City of Delta and Community Development.
I bought a restaurant on Main Street that will feature smoked and rotisseried chicken, along with other meats. I have a business plan in place that includes marketing to folks in Grand Junction and Montrose to bring patronage to our downtown area.
Marketing is a business concept that utilizes art, murals, media advertising and an exceptional visual environment, which will all help bring people here. Marketing is a concept foreign to the regulation-happy, roadblocking organization, so-called Community Development.
My first issue with this small governing body is signage. We are forced to minimize my front street signage to 50 square feet. This is the same amount allotted for a business that is only 1,000 square feet. These two businesses exist side by side and it is obvious that the restaurant is much larger, with over 2,500 square feet, yet I must minimize my signage.
Because of the folks who wrote the city code, we have an unfair allotment for Main Street signage. Morever, the sign-making business, which makes signs all over the Western Slope, says the City of Delta is the most difficult (more forbidding) to deal with. Now I am forced to comply with this ridiculous rule.
My plan also included mounting a 10-foot rooster on the roof of my building and painting flames on the front. I was told that I cannot do either of these things without getting approval from a committee that does not exist.
Me and my associates contacted the City of Delta to go through the process of painting a mural on the front of the building. No words, just flames on the front of my building. The city said no, I cannot paint a mural on my building because it must first go through a committee that is not formed yet, and the city code says that the city must pay for it. What? I can't pay for a mural on my own building and there is no process in place to get a mural painted in this fair city, the City of Murals? Does anyone wonder why there hasn't been a mural painted here in years?
Lastly, I wanted to park a food truck on the north end of town on a lot that I own, to feed the passing truckers lunch from my newly-painted food truck. The City of Delta said I would need to put an application in and have it reviewed by a committee and there was no such committee in place, presently.
All of these roadblocks prevent this city's development, not promote it. Obtaining a tax should be the goal of Community Development for much-needed infrastructure, schools and law enforcement, not regulating marketing. They certainly do not make it easy for anyone to create commerce here. There seems to be a real disconnect between Community Development and what needs to happen to increase tax revenue.
This city should let me figure out what is appropriate for the marketing of my own business, and help make it an attraction for people to get here, instead of creating roadblocks for developers/entrepreneurs who wish to invest here, the City of Murals.