Delta Middle School is one of 70 schools across the state participating in the Protect What's Next Challenge, a retail marijuana prevention program from the Colorado Department of Public Health and Environment. The challenge is a fun and easy way for schools to engage students with a positive message about prioritizing personal goals over retail marijuana use by having them complete quick, unique activities as a reminder of what it's like to set and accomplish goals. Students photograph or film their challenges and post them on Instagram or submit them using the Challenge's website (www.PWNchallenge.com), where submissions from across the state can be viewed.
The campaign is based on research that shows the most compelling reason for youth to not use marijuana is that it could get in the way of achieving their goals.
Research also shows that youth often reject standard public health statements. The challenge campaign aims to build a platform that is authentic, relatable and engaging to youth, allowing them to own, shape and share the overall message.
The four schools with the highest participation as a percentage of their student enrollment will each win a $10,000 prize to use to improve their school as they see fit.