In his more than 35 years as a professional videographer, David Jacobson has told many a story through the art of the promotional video. He's captured the history of Delta's Egyptian Theater, shared stories of local musicians and artists, promoted establishments of higher learning, focused on film festivals, and created stunning visual tours of real estate properties.
Ten years after moving to Delta County and the North Fork Valley, Jacobson believes it's time to tell the story of Delta County to the world through a promotional tourism video. He's hoping the community will help share the story.
Mike Drake, a consultant and former Paonia Chamber of Commerce board president, is working with Jacobson to market the concept to the tourism community. Drake said he learned about videos as marketing tools from a 2014 Jon Schallert business symposium hosted by the Paonia chamber and took the idea to the annual joint chamber meeting in Crawford last year. When he suggested the idea to Jacobson, he jumped on board. "I've been wanting to do this for 10 years," said Jacobson.
Because the county has so much to offer -- recreation, scenery, food and drink, agriculture, music, events and more -- the list of what they want to capture in the video grows longer every day. They are reaching out to the public for unique video footage, photos, and ideas.
The three- to six-minute video would be the first of its kind for Delta County and could be posted to all local chamber, governmental, nonprofit and other websites, as well as on social media and youtube.
They see video as an effective way of telling the story of Delta County and each of its unique communities. They want this video to be the first thing that pops up when people search Delta County or any of its communities, or even "places to visit in Colorado."
Local chambers of commerce, Delta County Economic Development and the Delta County Tourism board are expressing their support for the idea. "People in tourism have a passion for what they're doing," said Jacobson. "They really want to capture the flavor of what makes Delta County so wonderful."
First Colorado National Bank signed on recently as the first official sponsor. With each sponsorship, Jacobson will include a three-minute video of the sponsor's choice, be it a promotional video for their business or a family video. Sponsor logos will appear at the start and end of the video and include a link to the business website.
The idea of a county-wide tourism video has been suggested before, but barriers including cost and time have stood in the way. Jacobson estimates production would take about a year and cost about $45,000. He and Drake are seeking community buy-in similar to the fable of "Stone Soup" (stonesoupventure.com) in which during times of scarcity, everyone works together and adds a little something to the pot. The result is enough delicious soup for everyone to enjoy. The stones are the ideas, content, testimonials, and financial support, said Drake. "If everyone contributes a little bit, we'll be able to get this done."
They are also pursuing grant opportunities to help defray costs.
Examples of promotional videos and an overview of the video proposal are posted on Jacobson's website, www.davidjjacobson.com. Anyone with ideas, videos and photos to share, or who is interested in sponsorship, can email Jacobson at email@example.com, or call 970-773-5181.