In an effort to reduce injuries and fatalities on Colorado roads, the Colorado Department of Transportation (CDOT) launched a statewide public awareness campaign that encourages all road users to uphold their mutual responsibility to share the road.
Since 2002, Colorado has seen an increase in pedestrian fatalities by 9.8% and bicyclist deaths by 44%.
More recently, Colorado experienced a 66% increase in pedestrian fatalities and a 63% increase in bicyclist fatalities from 2011 to 2012.
To address this problem, CDOT's new campaign, Share the Road, Friend, speaks to all road users — motorists, bicyclists and pedestrians — reminding them that life has enough problems, sharing the road shouldn't be one of them. By recognizing that everyone is equal on the road, CDOT aims to help foster a culture that exercises caution and respect on the road.
CDOT offers these general tips for sharing the road:
• Focus. Do not use cell phones when driving, walking or bicycling.
• Motorists, remember to leave at least three feet between your car and a bicyclist when passing.
• Pedestrians, cross the street at the crosswalk and look both ways.
• Bicyclists, ride with the flow of traffic and obey all traffic laws.blog comments powered by Disqus