Are you familiar with the bright yellow sun logo and the phrase, "Our Side of the Divide"?
If not, you should be seeing a lot more of this branding effort by the Delta County Tourism Cabinet in 2014.
Actually, the symbol and slogan have been in use by the cabinet since 2008. There is currently a project underway to change signage on the main travel arteries in Delta County from the old "Canyons, Rivers, Mountains" on Highways 50, 65, 133 and 92 entering the county to the more current, "Our Side of the Divide."
Many Delta County businesses and recreationists are already familiar with the work of the Delta County Tourism Cabinet, its website (www.deltacountycolora
do.com), Facebook page (www.facebook.com/Our
SideoftheDivide), Twitter (oursidecolo), maps, events calendar and visitors' guides. There are also some blogs on Google, (blog.deltacountytourism), among others.
The Tourism Cabinet's purpose is to develop and implement a marketing plan to help increase tourism in Delta County. Lodging businesses in the county pay a 2 percent tax on their proceeds, which goes to fund activities and promotions of the Tourism Cabinet along with donations and sales from other businesses and entities. Statistics show that tourism promotions in Delta County are very successful and many thousands of dollars are being spent here, once potential visitors know what our area offers.
The cabinet was formed in 1988. Members are appointed by the Delta County commissioners. Cabinet members serve as volunteers except for the tourism coordinator and main worker, Kelli Hepler from Graphox Design, who receives a small stipend. Other current members of the cabinet include Wilma Erven, City of Delta Dept. of Recreation and Culture, serving as cabinet chairman and representing City of Delta; Donna Allen, co-owner of Cedaredge Lodge, representing Surface Creek area; Kathy Hirschboeck, tourism professional and real estate agent representing Surface Creek area; Todd Sheets, proprietor of Hutman Media, representing North Fork Valley; Yvon Gros, co-owner of Leroux Creek Inn & Winery, at-large position; Argeaux Hakes, co-owner of Hanson Mesa Bed & Breakfast, representing North Fork Valley; John Taylor, co-owner of The Fairlamb House Bed & Breakfast, representing City of Delta; Sarah Carl-quist from Delta County Economic Development as an advisor; Karen Tucker, BLM manager as an advisor; and Bruce Hovde, county commission liaison.
The Delta County Tourism Cabinet works to promote all of Delta County in editorial stories and photographs in newspapers, magazines and on the Internet. We have developed a following among travel writers and organized trips to our area especially from the Front Range of Colorado through the efforts of Kelli Hepler. Agritourism and recreation groups are targeted. Goals for 2014 include increased public relations across the county and in Colorado, an increased presence online with the tourism website, Facebook, Twitter and blogging sites and more information disseminated through monthly articles in the local newspaper (the Delta County Independent), a minimum of two local day trips from each of the three Delta County corridors aimed at fishing and other wildlife activities, mountain biking, farming/ranching, golfing and the arts.
Look for more articles from the Delta County Tourism Cabinet throughout the year and please check out the online sites mentioned above.blog comments powered by Disqus