Yvonne Rowland named branch manager at Bank of the West

By Pat Sunderland


Yvonne Rowland named branch manager at Bank of the West | Business, Bank of the West

Yvonne Rowland

Yvonne Rowland has been named the branch manager of Bank of the West in Delta. She replaces Tracy German, who was promoted. German may still occasionally be spotted in the Delta branch, but her new responsibilities will require frequent travel.

Rowland is a familiar figure in the banking industry, which is one reason she was sought out by Bank of the West. Management was looking for an individual with experience in banking, lending and management, as well as someone who knows the residents of the Delta area and can form an immediate connection with the bank's customers.

Yvonne was born and raised in Cory and attended school in Cory and Delta. After graduating from Delta High School, she attended Mesa State, which at that time was a junior college. She studied English and accounting, then returned to Delta before earning her degree.

She was waiting tables at the Sundance when a frequent diner, Clyde Williams, the president of the National Bank of Delta (now Wells Fargo) suggested she come to work for him. That was the beginning of a banking career that's taken her to Delta Finance, Delta Savings & Loan, then back to Delta Finance, which had the new name of Avco Finance. She stuck with that firm through numerous corporate mergers, the last being Citi Financial. At that time, the Delta location closed and Rowland began commuting to the Montrose office. She was with Citi Financial for over 19 years, but fell victim to nationwide downsizing. After being laid off, she enjoyed several months of rest before joining Wells Fargo as a senior banker and business advocate.

Every move, every merger, has made her stronger and more flexible, Rowland says. She has also been part of the technology upheaval that has made banking more secure, more safe and more convenient than it's ever been.

What hasn't changed is her desire to help her customers be financially successful. Even in the age of computers and online banking, providing outstanding service is a top priority. "Banking is still about people," Rowland says.

Bank of the West may be one of the largest banks in the country, but maintaining a hometown feel is a concept Rowland is very comfortable with. "It's key to what I've been doing all these years," she says. "Now, to have this type of organization behind me ... it's a privilege and a pleasure to join Bank of the West."