For the next four months, the Grand Mesa Arts and Events Center (GMAEC) will show films which many viewers would agree are modern classics. Here’s the catch: because the center is not a recognized movie theater, film distributors prohibit them from using the newspaper to advertise films by name. Although the films are not new releases, the intent of the promotional restriction is to limit competition with existing movie outlets. The center’s contractual agreements say it’s okay to advertise film names by poster, word-of-mouth and through social media — just not in newsprint.
GMAEC Executive Director Deborah Shaffer loves a challenge, and she has a plan. To get the word out, she’s launching a Name-the-Movie Contest which invites readers to use clues to guess the titles of each upcoming film. She’ll keep all the titles secret until the contest ends at which point she’ll post the answers on the Arts Center website: grandmesaartscenter.com.
The contest opens today and film buffs can pick up an official contest form at the Arts Center located at 195 W. Main St. in downtown Cedaredge. The center’s hours are 10 a.m-4 p.m Monday-Saturday. and noon-3 p.m. Sunday. In addition to listing clues, the form will include the dates and times of upcoming shows as well as contest rules and deadlines. Correct entries will have a chance to win a grand prize which is a season pass to all GMAEC films shown during the center’s January - April 2020 season.
Here are a couple of clues to get you started. You’ll need to pick up an official contest form to learn the remaining hints and enter the contest.
Clue to the September film, to be shown 6:30 p.m. Wednesday, Sept. 11, and again at 2 p.m. on Saturday, Sep 14: These western bandits were appealing rascals but did they die in Bolivia? Clue to the December film (show-times to be announced): He plugs in his Christmas lights and brings down the city’s power grid.
The center began offering movies in August and a survey conducted at the close of last month’s feature was used to select additional films, determine show days and times and set the cost of admission. The majority of those responding to the survey indicated they would be willing to pay $5 to see a movie. The most popular show times were Wednesday evenings and Saturday matinees.
Funding for the acquisition of the GMAEC’s projection equipment was provided by a matching grant from the Colorado Grand vintage car tour which visits the Western Slope every year. The Colorado Grand has historically funded community activities in towns along its route. The dates of the organization’s 2019 tour are Sept. 9-14.