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The new '$upport Delta County' campaign hopes to revive the local economy devastated by the COVID-19 pandemic.

By Lisa Young

Staff writer

Hoping to shore up the devastating unemployment dip and support the local economy area leaders have launched the “Support Delta County” campaign. Even with the majority of Delta County businesses open under “safer-at-home,” unemployment rates remain a major concern for economic leaders.

County officials are waiting for the most recent unemployment numbers to come out, but the numbers are grim with an estimated 12.1% unemployment rate in Delta County. Western Slope unemployment numbers are hovering between 11-13%. In April, 1,040 Delta County workers applied for unemployment, according to Robbie LeValley, county administrator.

On May 14, the Colorado Department of Labor and Employment (CDLE) announced that 22,483 initial regular unemployment claims were filed the week ending May 9 compared to 28,164 the week prior ending May 2. This is the fourth week in a row of gradual declines in regular unemployment claims bringing a measure of hope to the state.

In Delta County there’s a groundswell of “support local” as economic promoters move ahead during trying times.

“These are our friends and neighbors. We are rooting for each and every business to reopen, and are saddened to see some that have closed for good. We are doing everything we can to provide the resources and funding to help Delta County businesses,”said Elyse Casselberry, county community and economic development director.

Casselberry heads up the Delta County Business Resource Support Center with significant support from ENGAGE, the Delta Area Chamber of Commerce, the Cedaredge Chamber of Commerce and Region 10. The resource support center has played a major role providing information to businesses across all industries helping them to ‘reopen, stay open, get funding and find business community support’ during the COVID-19 pandemic.

The Business Resource Center recently launched “$upport Delta County,” a business friendly marketing campaign aimed at educating local residents about the importance of “Shop Local, Spend Local, and Stay Local.” The campaign is also working to assist local businesses in their marketing efforts with videos, graphics and business profiles.

“We are so excited to get this rolling, we filmed in Delta recently and we will film in Cedaredge, Crawford, Hotchkiss, and Paonia next week” said Darnell Place-Wise, county marketing director.

“This initiative serves two purposes, to support our Delta County business community and to say ‘welcome back and thank you’ to these fantastic businesses. We truly are Delta County Resilient and we are all in this together,” Place-Wise said.

More information on “$upport Delta County” can be found at the following websites:

Delta County’s website: deltacounty.com/699/Business-Resources

Delta Area Chamber of Commerce’s website deltacolorado.org

Cedaredge Chamber of Commerce’s website: cedaredgechamber.com

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