"People buy what they know is for sale," says Gary Hubbell, broker/auctioneer at United Country Colorado Brokers & Auctioneers, based in Hotchkiss. "And our job is to make sure they know what's for sale." At the recent national convention for United Country Real Estate held in Hilton Head, S.C., Hubbell and his team were recognized multiple times for their real estate and auction marketing projects. "The professional auctioneers and marketing team at United Country Real Estate | Colorado Brokers & Auctioneers in Hotchkiss continue to set the bar high within our company," said Shawn Terrel, president of United Country Auction Services. "Gary Hubbell and his team always produce amazing brochures and videos, and he is one of the best outdoor photographers I have seen. Out of over 4,000 auction projects across the nation, we were proud to announce that the United - SCS "Deal of the Year" award was the luxury mountain retreat auction conducted by Gary, his son Jake, and his amazing staff. In addition, they took top honors in the residential auction, digital marketing and video marketing categories, which reflects their unwavering attention to detail and commitment to auction marketing excellence," said Terrel. "We look forward to seeing what this auction team can accomplish in 2019."
The awards were based on two large projects that the Hotchkiss team brought to the closing table -- a developer's retirement sale of 120 properties in Duchesne, Utah, and a 13,000-square-foot luxury home in Ridgway that was listed by various Telluride brokers for 10 years with no success. "The properties in Duchesne included four motels, several large development tracts, six cabins, two large homes, four commercial properties, and about 100 building lots," explains Gary Hubbell. "Our Strategic Client Services team helped us put together a great marketing plan, which brought in hundreds of buyers. World champion auctioneer Mike Jones came in to call the auction, and we sold every property. It was a big success."
The luxury mountain retreat was a single asset that had languished on the market for a full decade. "We built a huge custom website with stunning photography and videography. Jake Hubbell shot some incredible drone footage, and the bottom line was that we sold the home for 12 percent more than the minimum bid," Hubbell explains. "All in all, the dollar volume on these two projects was over $6.5 million. The marketing was a big part of that success."
This makes a total of seven national marketing awards that UCCB has taken home, Hubbell says. "We try to be cutting-edge in everything we do, whether it's custom mapping, photography, website design, video, social media, or print ads. We're working on some next-generation marketing techniques that will really showcase the properties that we're bringing to market." Asked how the market is doing, Hubbell replied, "It's strong. It may be the best time to sell, for those who have been waiting for a good market. Our biggest problem is inventory. We sold a lot of our listings, and we are currently booking new projects." Asked what makes a property sell, Hubbell chuckled. "A reasonable seller is a good place to start. We try to set expectations of what we can do. We can market the heck out of a property, but we can't create the market. Once we penetrate the marketplace with hundreds of thousands of ad impressions, if the phone isn't ringing for showings, it comes down to price. Then it's the seller's turn!"